Advanced Multi-Channel Marketer Apprenticeship (Buckinghamshire Adult Learning)

Overview

We’re looking for an ambitious and enthusiastic apprentice to join Buckinghamshire Adult Learning. You’ll combine work-based training along with achieving a Level 3 qualification as a Multi-Channel Marketer.

Working for one of the largest employers in the County, you will gain a wealth of skills including planning, content creation, copywriting, evaluation and stakeholder engagement, as well as experience of campaign delivery and event management. Setting you up for a career in marketing and communications.

About us

Our apprenticeships are designed to give you the hands-on experience needed in a real job that brings out the best in you, with real responsibilities, real challenges, real projects and scope to grow your career.

Click here for an insight on what it’s like to be an apprentice with us.

Buckinghamshire Adult Learning provides inclusive learning opportunities to promote wellbeing and inspire people living or working in Buckinghamshire to achieve their potential. We offer hundreds of courses across a variety of learning areas, whether it’s gaining skills to progress at work or get a job, family learning courses, studying for an apprenticeship, gaining a qualification or trying a new hobby. Our broad programme of taught courses, workshops and online learning is delivered at our Adult Learning centres and other locations across the county.

The marketing function supports this large and busy service and its variety of internal stakeholders, using a range of disciplines including social media, design, public relations, campaigns and internal communications. As part of a small team, this role is a great opportunity to gain hands-on experience of a wide range of marketing activities.

Buckinghamshire Council is a relatively new organisation that combines the strengths and expertise of the previous five councils in the county to create positive change for local people, communities, and businesses. We are firmly focused on the future and have made a clear commitment to serve residents better and to provide stronger representation for Buckinghamshire, both locally and nationally. 

Buckinghamshire is an ambitious, rapidly growing county, and our economy is one of the strongest in the country. It is an area of outstanding natural beauty and ranks as one of the top rural areas to live in the UK and yet it is incredibly well connected– only an hour from London on the train. The county has a rich history and heritage and is the birthplace of the international Paralympic movement.

We are looking for motivated, ambitious and inspiring people to join us on our journey. You will be entitled to a range of different benefits to make sure you are happy both at work and at home.

About the role

In this role you’ll report into the Marketing and Communications Officer and contribute to the work across all areas of the Adult Learning service while studying to achieve the Level 3 apprenticeship throughout the duration of your time with us. We’ll ensure you have the support and time during your working week for study and assessments- which means no evening or weekend study is required!

You will work towards being able to undertake the range of duties listed below:

• Assist the Marketing & Communications Officer with the day-to-day handling of all marketing tasks including engaging with stakeholders, social media, website maintenance, email marketing, and producing online and offline literature
• Support with the planning and delivery of marketing plans and campaigns, including researching, developing and implementing creative ideas and solutions
• Assist with the evaluation and reporting of marketing and communication activities (including social media, Google, SEO and email marketing), using various tools and methods to measure and demonstrate impact and effectiveness
• Develop design, writing, photographic, video and other relevant skills to create professional content and campaigns
• Create and deliver high-quality written, visual and (potentially) audio content for various channels, ensuring it is creative, accurate, accessible, consistent and aligned with the council's brand and tone of voice
• Build and maintain positive relationships with internal stakeholders and support the management of communications mailboxes

Any-Desk:

As an ‘any-desk’ worker, you’ll need to be connected to our network to access digital folders and resources, but this can either be from home or an office location when required. You will be required to work from the office a couple of times a week, depending on your role and team requirements.

About you

Skills required:

• Creative thinker
• Ability to analyse and evaluate information to identify what works wells
• Ability to multi-task, organise own work and achieve deadlines
• Good IT skills (Microsoft Office skills (Word/Excel/PowerPoint/Outlook) and the ability to use online software with training and support
• Ability to communicate well verbally and in writing
• Ability to use initiative and work independently
• Good attention to detail
• Good standard of written work with accurate spelling and grammar

Personal Qualities:

• Real ambition to develop your skills and experience
• Interest and enthusiasm for marketing
• You think outside the box and enjoy creative problem solving
• Comfortable working as part of a team and playing an active role
• Able to get on well with a range of people
• Dynamic and forward-thinking with a positive outlook
• Willingness to learn and to undertake a range of different tasks as required

Eligibility Criteria:

Qualified to Level 2 or above in Literacy and Numeracy (GCSE grades A* - C/9-4 or equivalent), or Level 2 Intermediate Apprenticeship Qualification.

Please note: You will not be eligible for this post if you have a degree in the same subject as this apprenticeship, or other qualifications in the same subject at an equivalent level.

Other information

• Location: Adult Learning Centres (TBC) / Home working
• Closing date: 23:59 Sunday 5th January 2025
  
• Possible Starting date: Late January/February 2025
• Duration of Apprenticeship: 19 months

Salary:
Your initial apprentice salary will be £12,347 per annum for your first year and will go up to National Minimum Wage if you are 19+ when you start the 2nd year of your apprenticeship. All your training will be funded by us. As well as the salary, our apprentices are eligible to:

• Paid holiday package
• Join our generous Pension scheme
• Receive a range of restaurant, shop & gym discounts through our Employee Benefits scheme
• Apply for a TOTEM Card (formerly called the NUS Extra card)

Reality Check:

This is a full-time position working a 37-hour week Monday to Friday.

Our apprenticeship roles are on a fixed-term contract for the duration of the apprenticeship. This particular Level 3 apprenticeship will last about 19 months.

You will be required to work from the office two days per week, so you will need access to transport to be able to commute as required.

• Contact: [email protected], Marketing & Communications Officer, Adult Learning

Future Prospects

We cannot guarantee a permanent position following completion of the apprenticeship; however, this is a great opportunity for someone looking to start a career within marketing and communications, gaining a recognised qualification, valuable experience and transferable skills to support their next career move.

This post is covered by the Rehabilitation of Offenders Act 1974 and therefore applicants are required to declare:

• All unspent cautions and/or unspent convictions

For further information on how long it takes for cautions and convictions cautions to become spent, please refer to our guide on the Rehabilitation of Offenders Act 1974 (updated 2023) | Nacro

Our values and culture

We have a set of values, which our employees have chosen, that represent what we are – Proud, Ambitious, Collaborative and Trustworthy.

By joining Buckinghamshire Council, you can expect:

• a fair and inclusive culture
• the chance to really make a difference to those around you
• health and well-being initiatives including an Employee Assistance Programme, Mental Health First Aiders and mindfulness workshops
• a unified voice through our Employee Representative Group
• ongoing support, and the opportunity to develop and progress in your career with us
• opportunities to take part in fun activities such as fundraising and social events

At Buckinghamshire Council, we know that our biggest strength comes from the people that work for us, and that’s why we’re working hard to ensure we continue to be an accessible and inclusive organisation.

From dedicated staff networks overseen by our Equality, Diversity and Inclusion Steering Group, to proudly standing as a Disability Confident employer, it’s important to us that all our colleagues feel engaged, listened to, and valued. Our offer of flexible working empowers a productive and happy workforce and allows employees to combine work with other responsibilities and commitments.

We believe our workforce should reflect the diverse communities we service in Buckinghamshire, and are looking for like-minded individuals to join us in promoting equality, fairness, and inclusion for everyone.

About the Business Unit

Ensuring that children and young people in Buckinghamshire reach their potential is a primary focus within our Education service. It’s essential that we provide inclusive and life-long learning opportunities for all of our young people - so we look to raise standards, attainment and aspirations in a number of ways.

Our key priorities include: improving the quality and timeliness of Education, Health and Care Plans and the support families of children with SEND receive; reducing the number of exclusions both permanent and fixed term; and providing the children of Buckinghamshire with the highest quality education possible.

We aim to provide the right support, at the right time for families requiring non-statutory intervention, and provide sufficient, high quality early years and school places for children in Buckinghamshire. Despite Buckinghamshire having a higher percentage of good or outstanding Early Years providers and schools than national averages, we are not complacent.

We are keen to strengthen the services we deliver to provide the children of Buckinghamshire the highest quality education possible.

We recognise and reward you

Hard work and success deserves recognition. That’s why we pride ourselves on the benefits we give our people. We actively encourage a good work-life balance and promote flexible and agile working arrangements. We provide discounts on various Cafés, restaurants, shops and auto enrolment onto our generous Pension Scheme. In addition to the opportunity to gain membership to Costco, we have discounted gym memberships, travel discounts with Arriva and much more.

https://jobs.buckinghamshire.gov.uk/working-buckinghamshire-council/